All flash websites and search engine optimization

By: Munish Bhardwaj


Many people who come to us for optimization of their website, are having Flash Websites. Most out of them do not know why they designed their website in Flash others have a industry requirement to design a flash website for example companies from Industries like Art and Music, 3D Studio, Graphics, Engineering products etc. The problem is most people do not understand the importance of SEO when they start the design of their website nor their web designers. In my opinion, before the start of website design one must analyse the seo factors, keywords and competitors and must set the goals for Search Engine Ranking but it happens altogether different. First people register a domain without giving any importance to their main keyword, then they start the web design and after months of website launch when they do not get enough traffic then they start thing of SEO. In case of the HTML websites, there are lot of other things where you can work and improve the seo factors but what will you do if the entire website is designed flash?

All Flash sites do face difficulties in optimization process as search engine spiders do not understand them and a solution is not visible in future as well. Some people suggest slicing of their flash movie creating different pages and putting the movies to the respective page but it is again not an easy job if the website is already complete and secondly how you will make the spiders to read the content of sliced movies?

One of the solution, that we suggest you our customers, if they have a dire requirement to have flash website, to have a two versions of the website one in Flash (that they already have) and second HTML. A human being coming to your website will prefer (most likely) to move to flash website and spiders will surely go to the html website and crawl the contents. In this scenario, even a human being comes to the html website, you can put some flash components to have an attractive website.

The Second Alternative to it to have patience and have a extraordinary back links but this is possible only if your brand is very strong and people start linking your website at their own. Such websites really do not require on page/content optimization for example www.youtube.com (though it is not a all flash website). Their back links are so strong that they start getting top ranking in search engines.

Soft Solutions, a SEO India based company provides Search Engine Optimization India, Directory Submission, Link Building, SEM Services all over the world.