Make Them Stop To Look

Take a trip to the movie theater. When walking outside of the building youre likely to be confronted by a row of movie posters. Each one lets you know what movies are showing along with the times, but what youre really going to be looking at is that poster. A great movie poster is the kind that you enjoy looking at. Theyre the ones that you buy to put up on your wall. Now thats the kind of poster that any company would love to be able to produce: the kind people literally put up on their walls they love it so much. Ive even seen people with posters up who said they werent particularly big fans of the movie, they just really liked the poster. No matter what kind of business youre in you can learn something from these movie posters. The next time youre having color poster printing done take a moment to think about the movie posters that you really like and ask yourself why theyre so good. One thing to remember is that every movie poster is an advertisement just like yours is, and because of this each one is going to show what the studio thinks will best sell their movie. If it has a particularly popular star, youre likely to see them front and foremost on the movie poster. Think about the last Pirates of the Caribbean poster. Standing in the middle as the most prominent character is Johnny Depp. Hes the biggest star in the movie and who people are going to have the most interest in seeing, and so hes the most important part of the poster. Your poster should be no different. You might not have a movie star to put on your posters, but what you need to do is figure out what the most important thing is about your company. What will people have the most interest in seeing, and there you have what you need to combine with your color poster printing to make a great poster. Now take another look at those movie posters. Think about the kinds of colors that are used, the visual flare that jumps out and grabs you. This is what true custom poster printing needs to be. If you want to make your posters really eye catching you need to figure out some strong visual images that will grab peoples eyes. It might be a powerful visual in the background or it might be a contrast between different types of colors. Youre likely to see a lot of red in a poster for Target for a reason. Not only is red eye catching but its also the companys color. Figure out what kind of colors work for your company and how you can make these captivating on your posters. I know that movie posters are a different level of poster printing than most companies are likely to try for, but that doesnt mean that you cant. Get excited about your company, make something people will love to see, and maybe youll even be able to get people to start hanging your posters up in their home just so they can keep looking at it.


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