Even if you are not a sports fan, it's been difficult avoiding NBC's unprecedented coverage of the 29th Olympics in China. Despite the fact that many skeptics wondered if NBC was crazy transmitting 3,600 hours of Olympic television and webcast coverage, the peacock network has struck gold. This Olympics' Nielsen ratings have far outpaced the viewership of the previous summer Olympics in Greece, and its numbers are second only to this year's Super Bowl.
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[Source: Business Articles from EzineArticles.com - Posted by FreeAutoBlogger]
Business Lessons From the 29th Olympiad
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